If Your Work Does Not Garner Attention, Is It Worth Doing?

If your work does not garner attention, is it worth doing? In 2009, my son’s friend Ester directed the documentary film, Butterflies. The film follows the lives of six people dubbed weblebrities for gaining fame for doing nothing but appear on a website called YouTube. At the time, YouTube was only four-years-old and there was no such thing as an influencer.

In fact, although the film explores the power of the internet to challenge the future of traditional media, I don’t think anyone took the weblebrity phenomenon too seriously. I know I didn’t expect that 10 years later a 7-year-old could make $22 million in one year reviewing toys on YouTube.

As timing would have it, there was a synergy in the effects of the Real Housewives, Keeping Up With the Kardashians, smartphone cameras and YouTube. What was initially viewed by most as distasteful exhibitionism morphed into acceptable and then a model to emulate.

Growing alongside those franchises were FaceBook and Twitter soon followed by Instagram. While these are marketed as ways to connect, they are equally ways to garner attention. Clicks and likes became a measure of whether you matter in the world. The fact that likes are generated by the lewd, violent, or dangerous as well as the cute and cuddly lost any distinction.

Ten years after Butterflies, being a YouTube star has become a career goal. This is not inherently a bad thing. Using YouTube to showcase art, music, spoken word, fashion, dance, interior design, cooking, scuba diving, sailing, rowing, gymnastics, workouts, gardening, auto repair, appliance repair, history, 3D printing, and new technology is a great use of the platform. Showcasing new products is fine too. But hoping to be famous for being famous or outrageous has limited value to society.

On the other hand, being famous for being famous or outrageous now pays really well. Because we use money as a primary measure of success in this country, celebrity for celebrity’s sake has been legitimized. So what if you create an algorithm that improves hospital efficiency, design an improved washing machine, engineer a safer bridge, or improve the delivery mechanism for chemo? What if your true talent is caring for a disabled child or fragile senior?

What if the most significant contribution you make does not get any attention at all?

The truth is that the most important work you do in life may not garner much attention or much money. We used to know and accept this. We followed internal guidelines that focused on hard work, dependability, honesty, integrity and doing our best at any task we were given. Our sense of accomplishment was based as much on HOW we did the job as it was on what we achieved or how much we were paid.

When we tried hard and failed, we weren’t crushed as long as we had done our best. We absorbed the experience, learned something, and moved on. We expected less from others and more from ourselves.

During the past decade, there has been a shift from primarily internal to primarily external motivation and validation. And the shift hasn’t been to external validation from people who can look you in the eyes or hold you when you’re crying, but to validation from total strangers who only know a one-dimensional version of you and only care about you when you stand out from the digital noise.

Depending on someone else for a feeling of accomplishment or measure of success takes away our power. It leaves us vulnerable to a sense of self based on fickle trends and short attention spans. With more exposure to that vulnerability we are seeing skyrocketing rates of depression, anxiety, addiction, suicide, and mass killing. And why not?

When your sense of self is based on other people, how do you know you matter if you don’t get any likes? How do you know you’re living up to your potential if you turn off your phone to focus on your kids and can’t see whether you have any new followers? How can your accomplishments matter if only your boss knows you wrote the code to make a driverless car stop? If your friends aren’t DMing or tweeting you, do you even exist?

We can shift back to internal value systems, but it will take courage and introspection. It will take parenting differently. It will mean making a conscious decision that it’s more important to make a contribution than to be known for making that contribution. We can take back our power and choose not to react if our achievements are hidden, overlooked, or under-appreciated.

  • What if the only thing you accomplish in your career is making everyone else’s job easier? Is that a bad thing? Wouldn’t you appreciate someone else who makes your job easier or more pleasant?
  • What if your courage allows you to stop the line more often than anyone else when you see something amiss? You may be considered an annoyance to your supervisor, but you are contributing to quality and safety.
  • What if the only thing you give to society is making sure your children feel not just loved, but valued? That single accomplishment could save lives. When we have been valued, we are more likely to value others. Valuing ourselves and others makes it much more difficult to take another person’s life.
  • What if you never make much money, but give comfort and assistance to those who are struggling on a regular basis? Is this not a valuable and badly needed service?
  • What if your accomplishments are to keep your home clean, organized, and peaceful? Those are significant contributions to your family’s well-being. They provide a foundation for the family to excel.
  • If you are an agent for change, you may get more negative attention than positive. Does that mean your work is not worthwhile or that you should stop pushing for change?

Our sphere of influence may be as large as the universe or as small as our nuclear families. Within either realm, we have power and responsibility. What we do and how we do it matters. It feels great to have our accomplishments noticed and appreciated, but if the reward is not in the work itself we will never feel satisfied.

Considering our current focus on external response, it’s worth asking whether your work has to get attention for it to be worth doing. If it does, are you setting yourself up to feel perpetually dissatisfied?

Big questions may be hard to ask, but they’re so easy to answer! It’s just fear that keeps us from asking. I feel strongly about doing something that comes with internal motivation and reward. It’s the way to feel as though you haven’t worked a day in your life. And if you choose something you know is worth doing, it won’t matter a whit whether anyone notices or posts a like.

https://www.imdb.com/title/tt1381735/?ref_=nm_knf_i1

https://www.businessinsider.com/ryan-toysreview-7-year-old-makes-22-million-per-year-youtube-2018-12

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4853817/

https://www.theatlantic.com/ideas/archive/2019/09/america-without-family-god-or-patriotism/597382/

https://www.netflix.com/title/80202283

https://www.oreilly.com/library/view/being-agile-eleven/9780133375640/ch09lev2sec1.html

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Can you stop just existing and thrive? You can, and you are worth it.

Can you stop just existing and thrive? You can, and you are worth it, but you may not be living that way because you may not believe it way down deep. Why do so many of us feel so bad about ourselves?

In this age of headlines and 24/7 talking heads we lunge from crisis to crisis. Our culture is swept up in rivers of bad news, glaring failures, dissatisfaction, and united finger pointing at whomever we can identify as a potential villain. NFL players have taken the stage this week led by Ray Rice and Adrian Peterson.

What has resulted is a narrow focus on the behavior of professional athletes. Not even women’s rights advocates have suggested that all professions should purge their halls of those who physically assault their partners or children. Why is the NFL special? Let’s purge elementary schools, colleges, newsrooms, courts, churches, investment firms, manufacturing facilities, the trucking industry, pipe fitters, doctor’s offices and mental health facilities as well. If we don’t, what point are we making?

And that’s my point. Most of the time, it feels like we’re just finger pointing and creating a villain of the moment – someone who can make us feel better about ourselves while we contrast our public behavior from theirs. What we sometimes forget is that most of the violent incidents we see aired were not believed to be public. They were private moments. We know this and if we’re willing to tell ourselves the truth, we know that we would not look good if our most vile or shameful moments were plastered on a TV screen.

All of us have erred. All of us feel shame. In this commonality of human experience we can find compassion, empathy, and healing or we can find condemnation, comparison, and hate – peacefulness or warmongering.

The problem with focusing our energy on the condemnation of other people in order to make ourselves feel better, or momentarily superior, is that this behavior systematically prevents our own improvement. As we elevate ourselves in contrast with others, we become less and less willing to admit when we have erred in a similar manner for fear that an astute observer may remember our prior condemnation of this behavior and hold us accountable. We will go to great lengths to support our fantasy that we not like those we vilify.

As we feel the internal conflict inherently created by trying to live a fantasy, we are forced to disassociate from our authentic feelings and real truth. Until we reconnect with these, we simply cannot live fully. We will be able to make superficial change, but our inner turmoil will remain. We will never thrive.

Unfortunately, many of us are products of family systems that denied our reality. We had mothers who failed to report our injuries from our father’s physical violence, or fathers who failed to acknowledge the real danger we experienced when our mother passed out and almost burned the house down with us in it. Of course there are millions of versions of this story. The point is that when our family systems normalize this behavior while simultaneously requiring us to hide it, we are trained early on to deny the truth of our experience.

With a cultural bias toward public condemnation and universal opportunities presented by social media to anonymously criticize, it can feel daunting to embrace your truth, especially when it doesn’t match up with social convention. So many of us develop a habit of selling ourselves short.

If we grew up as targets of abusers, we may carry this a step further. The scenario goes something like this: deny our truth, sell ourselves short, blame someone else for holding us back, feel angry, release that anger in inappropriate ways or use it as a defense that prevents us from receiving love and support, suffer the consequences of our behavior or perceived lack of support and continue to make choices that cause us to feel like a victim. Victims do not recognize their power. If they did, they would not choose to continue to live like victims.

If you are existing rather than thriving, we support your desire for change! No matter who you are or what you have done, you deserve appreciation and love. We cry with you as you grieve your losses. We accept your less than perfect behavior even when we can’t condone it. We understand that when we tell ourselves the truth, you are the same as we are and given similar circumstances we are capable of making the same choice you have made.

Forget what you think you “should” do. We encourage you to do at least one thing each day that makes you feel free, safe, happy, light, or content. We also encourage you to allow yourself to feel your anger, fear, sadness, and longing in order to begin the process of letting it go. You do not need permission or approval to embrace the unique gifts and journey you have been given. They are your birthright.

It does not matter how many times you have been told you are worthless. Repetition does not make it true. Whoever told you that was lying to you to make you believe you are powerless. It does not matter how much time you’ve spent alone because a parent did not nurture you. You deserve love, attention, and affection and there are people who will show you love when you find the courage to let down your defenses. You are not valuable because of what you achieve or what you own. You are valuable because you are here. Let your legacy be how fully you live. If your energy is consumed by attaining material wealth at the sacrifice of your relationships or your health, you are living a life limited by material possessions. Such an existence may appear full from the outside, but you know the hollowness inside the facade.

The path to thriving is not all easy, but it is all worth it. No matter where you began or what you have endured, today begins with a choice. You can choose to live your truth or you can be confined by someone else’s. Can you stop just existing and thrive? Yes you can, and you deserve it. The truth you choose will determine whether you exist or whether you thrive.

Epilogue:
When you need a bit of inspiration, check out the stories of these survivors of violence, neglect, and abuse who have found a way to move past horrific events in order to thrive. Know someone else inspiring? Share with us in the comments below.

ESmart
Elizabeth Smart
IVanzant
Iyanla Vanzant
PConroy
Pat Conroy

JWalls
Jeanette Walls

OWinfrey
Oprah Winfrey
BClinton
Bill Clinton

RBritten
Rhonda Britten

Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”