If you are doing price comparisons, you may be asking – is this a great value or is it just cheaper? To be a food product with great value, it needs to contain the same amount of food and nutrition for a lesser price. If it comes with fewer additives, even better.
I’ve seen videos that say store-brand foods like Great Value are exactly the same as their name-brand counterparts, come off the same manufacturing line, and are just put in different packaging. While I have no doubt many store-brand products are made by the same manufacturers as their name brand counterparts, I’m not as certain they come off the same line and only differ in packaging.

Sometimes that may be true, but beware of the videos that advise things like Great ValueTM Toasted O’s are exactly the same as Cheerios. One is labeled gluten-free. The other is not. That’s an indicator that there’s some difference. It’s also a reminder that reading labels remains essential if you must avoid certain foods or ingredients.
Walmart is revamping the packaging for Great Value. It’s a two-year project. One of the aims is to have the nutrition information listed and in a consistent location. I’m all for better labelling! https://corporate.walmart.com/news/2026/04/15/walmart-unveils-modern-redesign-of-great-value-its-flagship-private-brand
I sometimes prefer store-brand or lesser advertised products because they contain fewer chemicals and additives. Often the additives are flavor enhancers. Those may make the food taste better, but flavor enhancers trick your brain. If you eat a lot of processed food, you aren’t just ingesting chemicals that don’t add to your health, it can change your perception of fresh food.
So back to value. If the ingredient list is the same or preferable to your usual product, the amount of food per package the same, the nutrition value comparable, and the price less – yes, it’s a great value. The packaging isn’t always as appealing, but that’s not critical.
Now that we’ve addressed store brands, here are some other great values to consider:
When fresh vegetables aren’t in season or affordable, store-brand frozen vegetables can be a great value replacement.
I sometimes buy organic milk because it stays fresh longer. That means less waste. Also, keep in mind store-brand organic milk can be $2 less than name-brand.
I don’t like the texture of most frozen fruit, so I don’t use it in fruit salad, but it can work well for baked goods and be less expensive than fresh. It’s also easy to always have on hand without worrying about it spoiling.
Look for deals on protein. One local grocery store does a Pick 5 meat deal for $25. You can mix and match cuts as long as they have a Pick 5 sticker.
Some save by buying in bulk. If you live alone, consider partnering with neighbors to maximize your bulk buying power. I live on a block with lots of cooks. It’s not odd to suggest a food exchange on the neighborhood text chain.
Grow your own herbs. Fresh herbs are both expensive and easily grown in pots. Growing your own is a great value. To reduce the initial investment, look for free pots on a community gifting group or check a thrift store. You can grow from seed or plants. Sometimes herbs are available in plant exchanges.
There’s no shame in finding new ways to save. I always keep the question, is it a great value, top of mind!

Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”


Last week, I let the chicken I was baking make cream of mushroom soup, and this week I will save even more time and money by using these tips. Of course, you can do this too!
