Is fortitude key to thriving?
In the past 30 days, I’ve had two days off. For the past two weeks, I’ve worked 12 plus hours per day. This temporary gig requires patience and humor. Without a great deal of fortitude, I’d be sunk. As an entrepreneur, I have long been aware that tenacity, fortitude, and flexibility are more important to achievement than intelligence, knowledge, and contacts.

Fortitude is what gets you through when you do everything right and things still turn out wrong. It’s what allows you to get out of bed and be excited about a project no one else appreciates. It’s what enables you to be ethical even when it means your bottom line will take a hit. And fortitude supports the patience it takes to slowly build a successful endeavor. Most importantly, fortitude is what allows us to weather the storms that come our way, slog through the aftermath, and emerge better for having had the experience.
I’d be willing to wager that those who had previously developed fortitude have been less detrimentally affected by the pandemic than others. That doesn’t mean they felt the losses and inconveniences any less, it just means they had a well of mental and emotional strength to draw from while envisioning ways to navigate the rapidly changing environment.
While most years won’t bring a pandemic, all will bring unexpected challenges beyond our control. So how does fortitude fit into everyday life?
Life is a game.
We seem to recognize the value of fortitude in sports competition. We expect elite athletes to train relentlessly, endure painful injuries, and still perform. We expect them to be able to focus and deliver peak performance no matter what is reported about them in the press. We feel free to bash them publicly when they struggle with their head game. And yet many of us allow ourselves to be mentally and emotionally lazy.
But life is the overarching game. And creating the life we desire is infinitely more achievable when we are mentally tough and emotionally balanced. We are all capable of improvement. All we need is to prioritize and practice building our skills.
The sooner, the better.
I’ve seen adults who had very little difficulty early in life self-destruct when hard times finally found them. Perhaps if they had developed fortitude sooner, they could have continued their early success.
Failure and fortitude go hand in hand.
No matter what you’re attempting, you will sometimes fail. As long as you keep learning from momentary setbacks, you will remain on a path to success. Each failure helps build fortitude.
Everyone’s tolerance is different.
Developing mental toughness requires difficulty. Removing all difficulty and pain will not help a child, for instance, develop fortitude. But each child will have a different level of tolerance. And each will require a unique approach for absorbing difficulty as a positive experience. Finding that approach and encouraging children while allowing them to feel disappointment, frustration, fear, sadness, and anger are key roles of parenting. Adults can be guided similarly by spiritual leaders, life coaches, therapeutic techniques, and even trusted friends or empathetic bosses.
Avoidance may be more pleasant in any given moment, but in the long-term can contribute to additional avoidant behaviors, more chaos, less resilience, a lack of follow-through, an inability to stick with a plan, and a tendency to quit rather than persevere. A bit of struggle is a good thing so long as it doesn’t overwhelm to the point of becoming traumatic.
Boundaries are essential.
When you are capable of more, you will be asked to do more. No matter how tough you are, there is a point at which taking on more is unhealthy. Setting and enforcing boundaries is essential for keeping your load at a level that allows you to thrive.
Building fortitude can help you reframe “I can’t.” to “How can I best approach this?” That tiny shift can make all the difference in how you feel.
That can be the difference between surviving and thriving.