Grocery Delivery Update

In 2018, I was eagerly awaiting availability; today, I have a grocery delivery update.

Delivery finally became available in my zip code just before the pandemic. Ordering was easy. It was a natural extension of the grocery pick-up I’d been doing for a couple of years. The first available service was Walmart. Next came Kroger® via Instacart®.  Then Whole Foods Market entered the picture.

My first delivery order with Walmart went smoothly and the merchandise was consistent with my pick-up experience. Whether you choose Walmart, Instacart, or Whole Foods, the ordering experience is similar. Each interface has a feature that shows items previously ordered, allows for substitutions, and has a space for special delivery instructions. The look is different for each, and the items captured by a search will vary in range.

Walmart’s search captures a wider group of products than I would prefer. A search for gluten-free cereal yields many varieties that aren’t gluten-free. That’s annoying, but okay. I want search results to be wide. The problem is that the gluten-free items aren’t always grouped together at the top of the list. Instacart works similarly. Whole Foods captures items beyond gluten-free cereal but seems to group and prioritize better.

September 13, 2021 update: I feel compelled to note that Walmart recently updated its website. Now you must choose pickup, delivery, and (for most items) shipping for each item before you add it to the cart. It’s cumbersome. It’s easy to accidentally end up choosing multiple delivery methods. And it feels like there are less products available for delivery. I don’t know if there are fewer, but it seems that way. Because of additional delivery problems and this website update, I have subscribed to Imperfect Foods. My first order will be delivered this week. We’ll see how that goes.

Online shopping carts have taken the place of my grocery lists. When I recognize the need for an ingredient or cleaning product, I add it to the cart. I also add personal care products, flowerpots, potting soil, garden trellis, tools, hardware, RV supplies, and toys when shopping Walmart grocery delivery. At the end of the week, I review the cart and place my order.

Walmart, Whole Foods, and Kroger carry basic grocery items and store brands. And all three rotate through other offerings. During the pandemic, it’s sometimes been hard to tell if an item has been discontinued or will be back when inventory is available. We all experienced the shortages of toilet paper, paper towels, and disinfecting wipes. Laundry sanitizer, rice, beans, and other staples were also in sort supply. That has gradually improved.

But while some things have gotten better, the Walmart produce quality has continued to deteriorate to the point some items are now spoiled upon delivery. The good news is that my garden, the farmers market, and Whole Foods have filled the gap.

Whole Foods delivers cold food in insulated bags. Some frozen items come in additional wrapping. I recently threw away a pint of ice cream that was so well wrapped I missed it. (Oops.) Today, I received some pre-washed lettuce from Whole Foods that has some browning on the stems, but still smells fresh. The sugar snap peas and raspberries in my order are perfect.

Occasionally, I try ordering produce from Walmart to see if they have fixed the freshness problem, but last week, the stench of spoiled vegetables greeted me when I opened a bag of sugar snap peas minutes after they were delivered. I empathize with the difficulties working around a pandemic brings, but I’d rather not have to throw away food the minute it arrives at the door.

For the past month or two, I’ve been splitting each week’s groceries between Walmart and Whole Foods. I order the majority of my produce from Whole Foods along with Imagine Chicken Stock and raw nuts.*  While I sometimes supplement with a Kroger order, those instances are limited. I don’t enjoy the voluminous number of texts included in the Instacart experience. I also feel like there are always more substitutions from Kroger.

There are rare exceptions, but most orders arrive within my chosen time frame no matter which store I choose. Walmart sometimes sends me surplus items or doesn’t deliver my whole order. I haven’t had this problem with Whole Foods or Kroger.

For the past year, I’ve relied on three vendors. I now have more options. Natural Grocers, The Fresh Market, Costco, and another locally owned franchise recently joined the mix of available delivery. Drugstore delivery choices have also multiplied along with discount and big-box warehouse stores.

I’m happy the choices are increasing because I like grocery delivery as much as I believed I would. It’s allowing me to stay in when the heat index is 110⁰ and that feels good.

For younger moms, it can mean shopping while the kids are asleep or working on virtual school. And it eliminates the need for putting a toddler in a hot car seat.

There are so many pluses to this service, grocery delivery will remain my primary means of shopping when in-person purchasing becomes safer. If you live in a location where it’s available, I recommend giving it a try.

*Raw nuts from Walmart are another item that’s become questionable. If I need a variety of gluten-free flours as well as nuts and/or dried fruit, I order from Nuts.com. My whole family gets excited when they see a bright colored bag from Nuts.com. It’s one place I can find dried mango and papaya without added sugar.

Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

What Makes a Grocery Store Great?

This week I’ve been wondering what makes a grocery store great? When I travel, I like to visit grocery stores. Not only do I want to see the food itself, I want to observe and absorb the culture. Funny thing is, I do not enjoy the grocery stores in my town. Why? Well, that’s what I’m exploring. I know it feels better to shop in some stores than others. Let’s figure out what makes that so.
grocery
Yesterday, I needed a few things in addition to groceries — potting soil, toilet paper, marbles. Wal-Mart seemed like a good place to get everything at one time. I crossed the river to an adjoining town to shop at the nearest Wal-Mart. But as I drove into the parking lot, I realized I didn’t want to be there. I didn’t want to go in that store. Without even pulling into a parking space, I drove out the other side of the parking lot and to a Kroger nearby.

What pulled me toward the other store?

Both are larger than I prefer, but the second store is smaller. Wal-Mart supercenters average 178,000 sq ft. Kroger Marketplace stores average around 100,000. I really prefer the footprint of The Fresh Market, Whole Foods, or Natural Grocers stores that average under 50,000 sq ft. From this I must conclude that size matters to me…in grocery stores.

As grocery store space expands, it rarely means more fresh produce, meat, or specialty flours. The added space is typically stocked with items that are boxed, bottled, fully prepared, or not food related. There’s nothing wrong with that. I just prefer shopping where fresh food is the focus.

I also like small shopping carts. Believe me, I can fill them with plenty of food. As a short person, tall, deep carts make it annoyingly difficult to reach small items hiding in the bottom near the back of the basket. Most grocery stores have both, but the store closest to my home does not.

When I walk into a store, it’s a pleasure to be greeted with a beautiful variety of produce, but two of my favorite stores (unfortunately, not in this town) have the produce located where it’s not visible from the door. Obviously, seeing produce immediately is not a big factor in a store making my favorites list. And from a practical standpoint, I’d rather stack easily bruised fruit on top of the staples in my basket. If I begin in the produce section, it ends up on the bottom where it’s more likely to get damaged.

More important than location is the variety and freshness of the produce offered. I’m okay with seasonal variations in selection, but only if there is a moderately predictable seasonal rotation or an easily accessed online list of what is currently stocked in a given store. Because stores in different neighborhoods are stocked differently, it sometimes takes visiting 3 or 4 locations to gather the vegetables I need for a recipe.

Once I find the produce I’m looking for, I’d like for it to be fresh enough to last a couple of days. Every other week, I get home to discover that the raspberries I couldn’t see in the bottom of the container are fuzzy or the prewashed sugar snap peas smell foul even though it’s not past the use by date. This recurring issue makes me dread what I’ll find next time I put away groceries.
spices
This may not be true for everyone, but for me to think a store is great, it needs to offer a good selection of fresh meat, poultry, fish, and seafood that is unseasoned, unmarinated, and uninjected. I just want the raw ingredients, please. And I’d like a sell by date to give me an idea how long I have before it spoils.

Organic dairy products like plain yogurt with lots of active cultures and no gums or fillers, dairy alternatives without tons of sugar, high quality butter, and a wide selection of coffee improve my impression. Plenty of raw nuts, dried fruit without added sugar, and bulk spices make things even better.

Other than that, clear and accurate signs, efficient organization, and few empty spaces on the shelves go a long way toward a pleasant shopping experience. If I have to scour the health food section searching for gluten-free cereal amongst other whole grains, I will most likely skip it. I feel the same way about crackers, cookies, chips, and frozen food.
dried fruit
A final consideration is the ambience of the store. When I walk in, is it quiet and lit well but not garishly? Does it smell good? Are the aisles wide enough? Are there plenty of open checkout stations with friendly checkers? Does it feel more like a comfortable boutique than a herd-em-through warehouse? If so, I’ll enjoy being there.

If I could get a small, pleasant store with an adequate cold chain that offers a consistent variety of fresh fruit, vegetables, meat, poultry, fish, seafood, and easy to find gluten-free items that I can put in a small cart within 5 miles of my house, I’d be so giddy I wouldn’t know what to do. All of that together would truly make a grocery store great!

In the meantime, I’ll keep going to multiple stores to get what I need.

Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

https://retail-index.emarketer.com/company/data/5374f24d4d4afd2bb4446614/5374f2b24d4afd824cc15ebb/lfy/false/wal-mart-stores-inc-real-estate

https://www.walmart.com/

https://retail-index.emarketer.com/company/data/5374f24a4d4afd2bb4446582/5374f2834d4afd824cc15a0f/lfy/false/kroger-real-estate

https://retail-index.emarketer.com/company/data/5374f24d4d4afd2bb4446612/5374f29e4d4afd824cc15c99/lfy/false/natural-grocers-real-estate

https://retail-index.emarketer.com/company/data/5374f24e4d4afd2bb4446642/5374f2b34d4afd824cc15ed5/lfy/false/whole-foods-market-real-estate

https://retail-index.emarketer.com/company/data/5374f24e4d4afd2bb4446639/5374f2734d4afd824cc1587c/lfy/false/the-fresh-market-real-estate